Barbasol Names Onion Labs Its Creative Agency of Record

Content shop launches campaign promoting brand's expansion into razors


Shaving brand Barbasol has selected The Onion’s content studio, Onion Labs, to serve as its creative agency of record.

Onion Labs’ first campaign for Barbasol launched earlier this month. The campaign, which promotes the brand’s expansion into razors, will run across broadcast, digital and radio. A broadcast spot calls the expansion a “no brainer,” comparing it to hand signals in baseball.

Onion Labs general manager Julie Scott said the agency has “long believed” that the “true bedrock of any first-world economy” is advertising.

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