B2B Licensing Platform Songtradr Acquires Creative Music Agency MassiveMusic

The two entities view the new deal as a necessity in an increasingly digitized world


Today, Songtradr announced its recent acquisition of global sonic branding giant MassiveMusic. This marks the B2B licensing company’s sixth acquisition since 2019, having previously acquired licensing agency Big Sync Music, Song Zu, Cuesongs, Tunefind and music streaming service Pretzel.

While details regarding the financial particulars have not been released, MassiveMusic founder and CEO Hans Brouwer tells Adweek that the new deal will not impact day-to-day operations. He also confirms that it will not lead to a reduction of MassiveMusic’s estimated 85-person staff, nor will it trigger a change in leadership.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in