Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
The business-to-business world is often filled with jargon and technical detail that consumers never see. While b-to-b brands are getting more creative with their marketing, the sector is still plagued by boring work.
As agencies struggle to differentiate themselves in a crowded marketplace, some like Umault and Zulu Alpha Kilo with its “Left Handed Chutney” awards spoof, have created work to showcase themselves and give potential clients a glimpse into what they can expect from them.