B-to-B Agency Umault Brightens the Holidays With Christmas Carols That Skewer Cold Outreach Techniques

The agency makes its own ads that stand out in a sometimes bland category

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The business-to-business world is often filled with jargon and technical detail that consumers never see. While b-to-b brands are getting more creative with their marketing, the sector is still plagued by boring work.

As agencies struggle to differentiate themselves in a crowded marketplace, some like Umault and Zulu Alpha Kilo with its “Left Handed Chutney” awards spoof, have created work to showcase themselves and give potential clients a glimpse into what they can expect from them.



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