Authenticity Is Key to Connecting Brands and Consumers for FCB's Juan Woodbury

The evp, director of branded content and entertainment wants to take advertising to a personal level

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It’s not every day that a major actor like Danny Glover clears an entire set to give you advice, but it happened to Juan Woodbury.

Early in his career, Woodbury was a junior producer on a film set when Glover sat him down and talked to him about how to maintain integrity in his career and approach everything he does “in a positive way.”

Woodbury has taken that advice to heart as he’s navigated through a creative journey of his own making, with interests in videography, design, photography and music production.

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This story first appeared in the July 12, 2021, issue of Adweek magazine. Click here to subscribe.