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Facebook is staking a bigger claim on 2020’s video chat boom with newly expanded features—and an ad backed by serious star power.
The 30-second spot, “Pictures” from agency Leo Burnett and Facebook’s Creative X studio, was co-directed by brothers Michel and Olivier Gondry and is set to a cover of The Beatles’ “All Together Now” by Lizzo, recorded specifically for the ad.
The ad announces the launch of Facebook’s Messenger Rooms, a group chat that promises a blend of sharable ease and privacy options.
Created entirely in quarantine, the visually fluid spot shows group photos quickly transitioning into group chats.