Lizzo Covers The Beatles for Facebook's Ad Launching Messenger Rooms

Michel and Olivier Gondry direct the spot, set to a new version of 'All Together Now'

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Facebook is staking a bigger claim on 2020’s video chat boom with newly expanded features—and an ad backed by serious star power.

The 30-second spot, “Pictures” from agency Leo Burnett and Facebook’s Creative X studio, was co-directed by brothers Michel and Olivier Gondry and is set to a cover of The Beatles’ “All Together Now” by Lizzo, recorded specifically for the ad.

The ad announces the launch of Facebook’s Messenger Rooms, a group chat that promises a blend of sharable ease and privacy options.

Created entirely in quarantine, the visually fluid spot shows group photos quickly transitioning into group chats.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in