Atlanta Brands Are Keeping Their Agencies Accountable for Racial Equality

The A Pledge encourages the marketing industry to match the city's diversity

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While there are some bright spots and progress, ad agencies continue to grapple with diversity. Awareness of systemic racism is one thing; acting on improving the situation is quite another. Brands continue to look at their vendor relationships—agencies included—demanding greater diversity and accountability.

To that end, the Atlanta market is embarking on a plan called The A Pledge that asks agencies to match their teams’ diversity to that of the city by 2030. Current demographic information from the city of Atlanta shows that, in 2020, the market is 62% BIPOC and 38% white.



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