Atlanta Brands Are Keeping Their Agencies Accountable for Racial Equality

The A Pledge encourages the marketing industry to match the city's diversity

The A Pledge bring together Atlanta-based agencies and brands to create systemic opportunity. The A Pledge

While there are some bright spots and progress, ad agencies continue to grapple with diversity. Awareness of systemic racism is one thing; acting on improving the situation is quite another. Brands continue to look at their vendor relationships—agencies included—demanding greater diversity and accountability.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.