Arnold’s New Creative Lead Makes First Key Hire as Agency Looks to Make a Comeback

ECD Fred Saldanha joins the team from Huge

Saldanha will lead the agency's Barclay's, PUR and Kaplan University accounts.

In one of the first key hires from U.S. Chief Creative Officer Icaro Doria since arriving at the agency in August, Arnold Worldwide welcomed Fred Saldanha as executive creative director.

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@ErikDOster Erik Oster is an agencies reporter for Adweek.