Arnold's New Creative Lead Makes First Key Hire as Agency Looks to Make a Comeback

ECD Fred Saldanha joins the team from Huge

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In one of the first key hires from U.S. Chief Creative Officer Icaro Doria since arriving at the agency in August, Arnold Worldwide welcomed Fred Saldanha as executive creative director.

“Fred’s entrepreneurial spirit and enthusiasm for forward-thinking creative campaigns aligns perfectly with the direction we’re taking the Arnold business,” Doria said in a statement.

Stating that he “loves” the agency’s brand-building legacy, Saldanha said of joining Arnold: “I’m really excited to be part of the team … there’s so much talent here.”

Saldanha relocated from New York to work out of Arnold’s Boston headquarters and will lead the agency’s Barclay’s, PUR and Kaplan University accounts; the work he’s been leading is expected to launch in the next few months.




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