Apple’s Beats to Bring More Work In-House as Lead Agency Anomaly Takes ‘a Breather’

MDC Partners shop won the account in 2016

The brand has worked with multiple agencies on recent campaigns. Beats

Beats Electronics, the brand formerly known as Beats by Dre that was acquired by Apple in 2014 for $3 billion, is making more big changes to its ever-fluid global ad agency roster.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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