Brand Marketing

An All-Star Cast Pitches String-Free Headphones in Anomaly's First Work for Beats by Dre

Fun nod to Pinocchio

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Last month, when Apple announced that its latest iPhone would lose the headphone jack in favor of bluetooth headphones, some consumers weren't so fond of the choice.

Now that the phone is out, it makes sense for Apple-owned Beats by Dre to pitch all the things you can do with its cordless headphones. The new 90-second spot, "Got No Strings," is the first work from Anomaly in Los Angeles, which won a review for creative duties in May (though several agencies, including R/GA, work for the brand.)