Anomaly Promotes Karina Wilsher to Global CEO

She had been COO of the agency

Carl Johnson and his successor, Karina Wilsher. Anomaly
Headshot of Erik Oster

Anomaly founding partner Carl Johnson announced today that the agency has named Karina Wilsher as its new global CEO, effective as of Jan. 1, 2019.

Johnson, who has served in that role since the launch of Anomaly in 2004, will transition to a role as chairman for the MDC Partners agency group. The group includes Anomaly, longform content company ACE and Activista, the social and cultural change agency founded by Anomaly partners and executive creative directors Paco Conde and Beto Fernandez earlier this year.

Wilsher has served as partner, COO for Anomaly since January of 2017, following a promotion from her previous role as partner and New York CEO. She joined Anomaly in 2010, following a decade with Fallon, most recently as partner, managing director.

In a statement, Johnson called Wilsher “someone that I’ve enjoyed working alongside for many years now, where I’ve seen her grow into an inspiring role model and fearless leader with drive, vision and empathy.”

“This has been the plan for years, as given our different model, the level of our ambition and the strength of our culture it’s not an easy place to join, never mind lead, so we love to grow our own. No one gets promoted here without delivering-and she delivers,” he said. “She relentlessly focuses on excellence; from helping existing clients create the right solutions for business problems to winning new business, evolving the Anomaly offering, to being at the forefront of talent and cultural issues, particularly diversity and inclusion.”

“As a company, we have incredible momentum, and I’m honored to be at the forefront of yet another step change,” Wilsher added. “The entrepreneurial culture that exists across all of our offices globally has never been more relevant to our clients, so it’s an incredibly special time to be driving us forward. Our ambition has always been intoxicating to me, so frankly I couldn’t be happier.”

The news follows Anomaly’s launch of a new cultural marketing initiative last month. Back in April, Weight Watchers named Anomaly as its agency of record, following a review.


@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
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