Anomaly Execs Celebrate Pride During World Cup With Jersey Declaring, 'We All Belong to the Same Team'

Campaign is first work from creative agency Activista

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The World Cup in Russia coinciding with Pride Month was too good of an opportunity to pass up.

About a week before the opening of the World Cup, Anomaly partners and ecds Paco Conde and Beto Fernandez—who recently founded creative agency Activista as part of Anomaly—came up with the idea to create a rainbow soccer jersey combining countries from five continents along with an arm patch reading, “We Belong to the Same Team.” Among the countries included were Australia, Brazil, Iceland, Japan, Senegal, Spain, South Korea and Tunisia.

Fernandez

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