Amazon Consolidates Its $1 Billion-Plus Global Media Buying Business With IPG Mediabrands

Publicis competed in the final round of the review

The ecommerce giant spent nearly $1 billion on U.S. measured media last year. Getty Images

After launching a review this summer, Amazon is consolidating its global media planning and buying duties with the IPG Mediabrands network, according to three people close to the matter. An internal memo went out to staff this afternoon. The winning team will promote Amazon’s ecommerce hub, assorted tech products and Prime subscription service around the world.

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.