Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
After launching a review this summer, Amazon is consolidating its global media planning and buying duties with the IPG Mediabrands network, according to three people close to the matter. An internal memo went out to staff this afternoon. The winning team will promote Amazon’s ecommerce hub, assorted tech products and Prime subscription service around the world.
The review’s final round saw a Publicis Media conglomerate face off against a “holistic solution” group consisting of teams drawn from multiple IPG agencies including Initiative.
Initiative
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in