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After launching a review this summer, Amazon is consolidating its global media planning and buying duties with the IPG Mediabrands network, according to three people close to the matter. An internal memo went out to staff this afternoon. The winning team will promote Amazon’s ecommerce hub, assorted tech products and Prime subscription service around the world.
The review’s final round saw a Publicis Media conglomerate face off against a “holistic solution” group consisting of teams drawn from multiple IPG agencies including Initiative.