Amazon Launches a Review of Its $1 Billion Global Media Buying Business

Initiative and MEC are incumbents


The company whose founder briefly surpassed Bill Gates to become the world’s richest man this week has placed its global media planning and buying duties in review.

According to several parties with knowledge of the business, Jeff Bezos’ Amazon recently issued an RFP seeking a media agency to handle promotional campaigns in North America and other markets around the world.

IPG Mediabrands’ Initiative won global media AOR status on the Amazon account in a 2013 review, beating out WPP’s Mindshare and other unnamed competitors.

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