Amazon Launches a Review of Its $1 Billion Global Media Buying Business

Initiative and MEC are incumbents

It's a prize account for the biggest holding companies. Getty Images

The company whose founder briefly surpassed Bill Gates to become the world’s richest man this week has placed its global media planning and buying duties in review.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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