Angry advertising employees cracking open this Adweek issue might’ve recently wondered why they’ve returned to work at a dusty office building.
Small creative agency Alto and its client Upwork, a freelance marketplace, rooted out who’s responsible for those return-to-office mandates and a career’s worth of burnout. It’s not management or even Don Draper.
It’s some dead white guy.
In Upwork’s “This Is How We Work Now” campaign, a zombie CEO helps businesses realize they should’ve put the 9-to-5 to rest long ago.