Alto Has Pushed Beyond the Old Ways of Working as Adweek's US Small Agency of the Year

The shop is operating on its own terms, and brands love it

Angry advertising employees cracking open this Adweek issue might’ve recently wondered why they’ve returned to work at a dusty office building.

Small creative agency Alto and its client Upwork, a freelance marketplace, rooted out who’s responsible for those return-to-office mandates and a career’s worth of burnout. It’s not management or even Don Draper.

It’s some dead white guy.

In Upwork’s “This Is How We Work Now” campaign, a zombie CEO helps businesses realize they should’ve put the 9-to-5 to rest long ago.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Oct. 10, 2023, issue of Adweek magazine. Click here to subscribe.