2 Trade Groups Merge to Represent Production and Postproduction Shops in a Challenging Market

AICP and AICE come together as agencies ramp up competition


Advertising trade associations AICP and AICE—which represent production and postproduction companies, respectively—will merge, effective Jan. 1.

The tie-up comes after nearly a year of deliberations and a two-thirds majority vote by members of both organizations. Speaking to Adweek this afternoon, Matt Miller, AICP president and CEO, and Rachelle Madden, AICE executive director, said they’ve received overwhelming support for the merger. The organizations will go forward together in the new year under the single AICP brand, and the combined entity will represent just over 500 indie production and postproduction shops in the U.S.

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