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The advertising industry M&A market was red-hot in the first quarter of 2018. It just didn’t come from the usual suspects.
A new report from consultancy R3 found that the global value of such deals soared 126 percent in the first three months of the year, led by “non-traditional buyers” like the consulting behemoths disrupting business on Madison Ave.
“The consultants and other non-traditional buyers are taking the lion’s share of the assets,” R3 principal Greg Paull wrote in the report.
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