Agencies Primarily Blame Clients for Inefficiencies, According to This Productivity Report

Survey finds many ad professionals feel unproductive

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A majority of advertising professionals don’t think their agencies are operating as efficiently as they could be—and in most cases, they blame clients.

That’s the primary takeaway from the 2018 Agency Productivity Report from Canadian software company Function Point in partnership with the Agency Management Institute, or AMI.

“While a lot of agencies are highly productive, there are many areas we all seem to fall short on,” Chris Wilson, Function Point CEO, said in the report. “As a result, work suffers, staff morale suffers and the organization’s bottom line suffers.”

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