Agencies Need a Strong Plan for Freelancers. Here's How to Develop One

Investing in temporary workers can lead to permanent solutions

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During his earlier days as a part-time employee, most of creative director Chris Felstead’s work ended up in the trash bin. This was long before opting for freelance work became a widespread reaction to the pandemic, and according to Felstead, freelancers didn’t play as prominent a role in work.

“Now, quite a lot of the briefs that we work on actually end up being made,” said Felstead. “More and more of our work is getting pushed towards production, and it feels like it has a purpose.”

Instead

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