Agencies Are Embracing AI and Making It Part of Their Workflow

Artificial intelligence, once a futuristic novelty, is becoming a utility

Rose the ChatBot for the Cosmopolitan Hotel.
R/GA created Rose the ChatBot for the Cosmopolitan Hotel, giving a face to its AI elements. Cosmopolitan of Las Vegas Rose

When R/GA first rolled out its dedicated artificial intelligence practice, Brand AI, last July, the global agency touted the internal unit’s potential to produce branded chatbots, voice apps and other projects that put new AI-related technologies front and center.

This story first appeared in the Sept. 2, 2019, issue of Adweek magazine. Click here to subscribe.
@patrickkulp Patrick Kulp is an emerging tech reporter at Adweek.