Agencies Are Embracing AI and Making It Part of Their Workflow

Artificial intelligence, once a futuristic novelty, is becoming a utility

When R/GA first rolled out its dedicated artificial intelligence practice, Brand AI, last July, the global agency touted the internal unit’s potential to produce branded chatbots, voice apps and other projects that put new AI-related technologies front and center.

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This story first appeared in the Sept. 2, 2019, issue of Adweek magazine. Click here to subscribe.