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Activist group Clean Creatives and 26 B Corp-certified agencies submitted an official complaint to B Lab this week in a move that formalizes a growing critique of the global nonprofit within the advertising industry.
In a letter, the group asks B Lab to update its certification eligibility rules, a routine process that it’s undergoing over the next year, to disqualify ad and PR agencies that serve fossil fuel clients.
The official complaint follows criticism of Shell’s media business review, culminating in a