After 28 Years, Out-of-Home Trade Body Has a New CEO in IAB’s Anna Bager

She replaces Nancy Fletcher, who's led the OAAA since 1991

anna bager ceo oaaa former iab vice president
The outdoor advertising industry continues to grow, with 37 consecutive quarters of global expansion as of Q2 2019. Wikimedia; IAB

The Out of Home Advertising Association of America (OAAA), the trade body that represents the out-of-home advertising industry, has tapped Interactive Advertising Bureau (IAB) executive vice president Anna Bager as its next president and CEO.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.