Advertising’s Most Inventive Leader Is Leaving. Here’s What We Can Learn From Him

BBDO Bangkok's Suthisak Sucharittanonta is stepping away from agency life to be a director and photographer  

After 22 years at BBDO Bangkok, Suthisak Sucharittanonta is setting off on his own. Courtesy of Suthisak Sucharittanonta

For all their talk of innovation, most ad agencies basically just create ads. But Thailand’s BBDO Bangkok has a reputation for being able to create just about anything.

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@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."