Ad Industry Couple Raises Over $20,000 to Help Formerly Incarcerated New Yorkers

Be a Good Neighbor initiative launched last month amid the pandemic

Photos of Ashish Prashar and Mary Rinaldi
Six weeks into fundraising for 'Be a Good Neighbor,' the campaign had already surpassed their $5,000 goal. Publicis Groupe/New Inc

The coronavirus pandemic has left incarcerated people at particular risk, navigating increased exposure with scant resources for protection. Due to the risks of contamination, those transitioning out of prison face distinct challenges as well, often lacking basic necessities to navigate the difficulties of day-to-day life even when there isn’t a pandemic.

@ErikDOster Erik Oster is an agencies reporter for Adweek.