Ad Agency Execs React to Facebook’s Historic Stock Price Plunge

Its market capitalization dropped by more than $100 billion

Wall Street did not take kindly to Facebook's second-quarter 2018 earnings. Getty Images, Facebook

Facebook shares closed at $217.50 apiece Wednesday, prior to the company’s release of its second-quarter 2018 earnings. And those earnings were seemingly brimming with good news: Revenue was up 42 percent year-over-year, net income rose 31 percent and both daily and monthly users climbed 11 percent over the same time period.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.