Accenture Song Names Adam Kerj as First CCO for Europe

Accenture Song, the organization created early this year following the integration of most of the consultancy’s creative agencies, has named Adam Kerj as its chief creative officer for Europe and promoted senior leaders Jon Wilkins and Liz Wilson into newly created roles. Kerj, who joined Accenture from McCann World Group in 2018, was previously responsible for creative being delivered out of the Nordic region, producing work such as “Cirkulär” for IKEA and “Memory Lane” for Stockholm Exergi. Reporting to global chief creative officer Neil Heymann, Kerj will now be charged with leading and supporting the creative leaders based across Europe and drive growth through a creative, technological and insight-driven approach. At McCann’s, Kerj spent two years as chief creative officer and has held the same role at other agencies including JWT and 360i. Accenture Interactive Hires Neil Heymann as First Global CCO “For the last few years Adam has led the charge for the evolving relationship between tech and creativity and has become a trusted voice at Accenture Song. Beyond all his creative accolades and achievements, in the Nordics and around the world, he’s a collaborator and an optimist. He’s a true creative problem solver and a generous leader,” said Heymann. Heymann added that as Accenture Song continues to take shape, it would become “a new home for business-minded, tech-fluent, collaborative creatives.” Kerj stated his belief that “Businesses need a new kind of conversation,” and with that “a new kind of creativity” which would help to drive growth. “Traditional methods that employ a logical, process-driven approach or one-off campaigns are slow and failing to drive growth for clients. This is what they’re telling us. The problem needs disruptive lateral thinking that can take leaps rather than steps,” he continued. “From new go-to-market motions to completely reimagined products and services; and culturally impactful communications to unique customer experiences, these are some of the ways our talented teams are working together to creatively solve clients’ problems," Kerj added. One of the agencies acquired and recently merged to make up Accenture Song was Karmarama. Two of that agency’s executives Jon Wilkins and Liz Wilson will take on new roles within the communications division. Wilkins has been named global chief strategy officer, reporting to Sarah Thompson, global lead for communications. He will be responsible for supporting strategy leads globally and support pitches. Wilkins will also work with the client impact team and head up an internal learning and knowledge sharing program. Wilson will become the growth and integration lead for Europe, working alongside Max Cremonini, lead for Accenture Song Communications in Europe with the responsibility for developing Accenture Song’s communications and content offering across Europe. This will include the consultancy’s suite of marketing, product innovation, commerce, sales and customer service, while she will also work with the marketing team internally. In May, the evolving new business named Jason Kreher as its CCO of brand for North America.