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Accenture Interactive is set to consolidate many of its creative agencies, apart from Droga5, under one entity.
The move will see the network’s creative agencies become one division within Accenture Interactive and drop their individual names, while Droga5 will continue to be a standalone agency and retain its name. Sources close to the company have confirmed the change to Adweek.
Accenture Interactive owns creative agencies including Karmarama, Bow & Arrow, The Monkeys, Fjord and Rothco.
The integration of the creative agencies has been long expected.