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In an effort to “bridge the gap between media and technology,” a super group of prominent leaders on both the agency and brand sides have united to launch the Digital Future Council, which aims to guide marketers through emerging tech and its potential use in advertising.
The council said it will host global quarterly events that serve to “ignite meaningful debates and conversations, formulate tangible advice and promulgate best practices” for integrating emerging tech such as AI, Big Data and blockchain in advertising.
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