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Next week marks another year of the Cannes Lions International Festival of Creativity. For some it’s another trip added to the books, for others it will be the first time experiencing the glory that is Cannes. For Jose Papa it marks his first year at the helm of the festival as the Cannes Lions managing director.
Papa took over the role form Philip Thomas last April. Ahead of the festival next week, Papa spoke to Adweek about what he wants to accomplish in his new role and what the Cannes Lions festival means to him.