A Black-Owned Lifestyle Platform Is Reclaiming The Narrative Behind the Phrase 'Go Back to Africa'

FCB/SIX and travelers show the beauty of the continent


The idea that words are “just words” is a fallacy that has stuck with us since childhood. Often compared to “sticks and stones,” the notion that words cannot physically hurt us somehow renders them harmless and ignores their inherent power. Just as words can mold policies and create communities, they can also be vehicles of hate and generational trauma.

For those who belong to one or many marginalized communities, part of that unique experience involves taking weaponized, derogatory speech and empowering ourselves enough to repurpose it into something positive.

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