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Voice is currently the fastest-growing user interface in history, and so it’s no surprise that 2020 has seen brands rush to add it to their marketing mix. The Covid-19 pandemic only accelerated that trend as more consumers spent an increasing amount of time at home with captive attention driving an increase in use of home assistants such as Google and Amazon Alexa. It offers brands a unique opportunity to diversify their media portfolio with a platform that is very unlike existing channels.