Leadership & Talent

4A's and Holding Companies Executives Form Advertiser Protection Bureau to Tackle Brand Safety

Marla Kaplowitz announced the formation of APB in Accelerate

4as-ad-protection-CONTENT-2018 — Matthew Harrington, global chief operating officer, Edelman speaks on a panel about brand safety at the 4A's Accelerate conference in Miami, Fla. Erik Oster, 4A's

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The 4A’s announced today the Accelerate conference in Miami the formation of the Advertiser Protection Bureau, with several holding company executives serving as founding members.

“There has been a lot of discussion around brand safety,” 4A’s president and CEO Marla Kaplowitz said in a statement. “What’s unique about Advertising Assurance is that it evolves that discussion to a more holistic view of what our responsibility is to consumers, to brands and to each other because advertising assurance can’t happen if we’re not communicating with each other and working together.”

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