18 Tips on Advertising During the Coronavirus Crisis

What brands and marketers can say when nothing seems right

marketing during coronavirus
Figuring out how you fit into a world that's been changed by coronavirus is possible. Burger King, Jennifer Baer, Popeyes

“How do I speak to my audience at a time like this?” That’s the question every creative is asking right now. But even when it seems like there’s no right thing to say, brands still find ways to be relevant to their customers. We’ve dug deep and found some key insights from the companies bravely venturing to advertise during the coronavirus crisis.

This story first appeared in the April 6, 2020, issue of Adweek magazine. Click here to subscribe.
@thisiskis eva.kis@adweek.com Eva Kis is the online editor at Adweek.