10 Wins in 100 Days: How Pereira O'Dell Got on a Hot Streak

Internal changes and a new philosophy appear to be working

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Back in the early 2010s, one agency started winning new business. Then, it started winning even more business, to the point that mcgarrybowen became the shop that could do no wrong. It got so out of hand that, in one of the lighter moments in agency battles, Droga5 announced that it had given the agency its holiday card business.

Agencies, as changing entities, can find themselves on winning streaks. And while it’s an intoxicating ride, it’s incumbent upon them to ensure that they’re not only winning business but keeping and growing it as well.

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