10 Examples of Women's Portrayal in Ads, From the Good to the Bad to the Completely Sexist

Representation has changed since the 1950s, but not always quite enough

It’s 2018, and many ads featuring women are still steeped in 1950s-era patriarchal stereotypes. And 85 percent of women say they are offended by stereotypical depictions of their gender, according to a joint study by JWT and the Geena Davis Institute on Gender in Media.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the March 26, 2018, issue of Adweek magazine. Click here to subscribe.