10 Examples of Women’s Portrayal in Ads, From the Good to the Bad to the Completely Sexist

Representation has changed since the 1950s, but not always quite enough

Some recent women-led campaigns have successfully challenged outdated stereotypes. Photo Illustration: Dianna McDougall

It’s 2018, and many ads featuring women are still steeped in 1950s-era patriarchal stereotypes. And 85 percent of women say they are offended by stereotypical depictions of their gender, according to a joint study by JWT and the Geena Davis Institute on Gender in Media.

This story first appeared in the March 26, 2018, issue of Adweek magazine. Click here to subscribe.
@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.
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