It’s 2018, and many ads featuring women are still steeped in 1950s-era patriarchal stereotypes. And 85 percent of women say they are offended by stereotypical depictions of their gender, according to a joint study by JWT and the Geena Davis Institute on Gender in Media.
This story first appeared in the March 26, 2018, issue of Adweek magazine. Click here to subscribe.
