10 Campaigns That Show How Wieden + Kennedy Impacted Culture in 2018

From Kaepernick to KFC, the indie agency was everywhere this year

Nike's ad featuring Colin Kaepernick was among the most-discussed of 2018. Nike

Advertising is ubiquitous across all media, even as repeated surveys show modern consumers moving away from “traditional” platforms.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.