10 Campaigns That Show How Wieden + Kennedy Impacted Culture in 2018

From Kaepernick to KFC, the indie agency was everywhere this year

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Advertising is ubiquitous across all media, even as repeated surveys show modern consumers moving away from “traditional” platforms.

But how many of these ads are truly memorable? How many prove the brands’ relevance to contemporary culture and make them stand out to ever-demanding consumers? For Wieden + Kennedy’s clients, the answer is “quite a few.”

The independent shop earned Adweek’s 2018 U.S. Agency of the Year designation not due to its huge budgets or celebrity endorsements (though there were some of those) but rather the variety and overall quality of its work.

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