It's 2015. And Yes, It Looks Like We'll Finally Get the Nike MAGs From Back to the Future II

With power laces!


A week into 2015, Nike says yes, it is hard at work on the self-lacing shoes that were introduced in 1989’s Back to the Future II—arguably the best movie in the trilogy.

If this sounds familiar, the company did a short run of the shoes—known as the Nike MAG—in 2011, auctioning them off on on eBay. Those shoes, however, were missing the crucial power laces. This time, Nike isn’t messing around—the shoes will have power laces, Nike innovation chief Tinker Hatfield told a trade show on Monday.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in