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NEW YORK Now that’s a lot of chatter. Spending behind word-of-mouth marketing hit $1.54 billion last year, according to PQ Media.
While most traditional channels saw spending slow, outlays behind w-o-m tactics including buzz, influencer, community and viral marketing grew 14.2 percent in 2008. Food and drink brands led the way, accounting for 30 percent of all w-o-m spending.
PQ Media is forecasting that w-o-m spending will increase another 10.2 percent this year despite the recession. Total spending is expected to grow at a compound annual growth rate of 14.5
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