NEW YORK Five agency teams have been briefed in the creative and media review for Wendy’s, with final presentations slated for later this month, sources said.
Sources identified the creative shops that are leading the teams as Publicis Groupe’s The Kaplan Thaler Group in New York; independent Venables, Bell & Partners in San Francisco; Interpublic Group’s The Martin Agency in Richmond, Va.; Publicis Groupe-backed Bartle Bogle Hegarty in New York; and the incumbent, MDC Partners’ Kirshenbaum Bond + Partners here.
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