Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK A typical cab ride in New York City can cost between $10 and $20 — or more — depending on traffic and destination.
But tomorrow, for one day only, Verizon is sponsoring 99-cent cab rides that start from select locations (with Verizon-branded taxis) for destinations anywhere in Manhattan.
In two weeks, the phone giant will bring New Yorkers a steeply discounted summer treat: Mr. Softee Ice Cream (from vendor trucks at select points in the city) for 99 cents.
The sharply reduced cab fares and ice cream are part of a guerilla marketing effort by the wireless phone carrier, developed by Interpublic Group’s McCann Erickson and sister media shop Universal McCann.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in