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NEW YORK Omnicom Group’s TBWA has landed global creative duties on GlaxoSmithKline’s line of smoking-control products as well as weight-loss brand Alli after a review, GSK has confirmed.
At the same time, GSK has shifted creative duties on its Tums, Citrucel and FiberChoice brands to WPP Group’s Grey, a GSK roster shop that already handles brands such as Aquafresh, Sensodyne and Polident. Havas’ Arnold was the incumbent on Tums and Citrucel and independent Nelson Henry handled FiberChoice.
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