NEW YORK Beef jerky isn't usually associated with cutting-edge technology, but one marketer in the category is claiming success with a mobile campaign.
Oberto Sausage Company has picked up 259,454 sweepstakes entries and a surging number of opt-ins during a mobile and microsite campaign for its beef jerky product line that relied on good-natured taunts among male friends. The effort was the first foray into mobile for the Kent, Wash., brand, which is midway through the second part of a three-pronged run that will end this fall.
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