Welch's Smashes the Hell Out of Some Grapes In Its Humorously Horrifying New Ad

Companies marketing those woody berries have had some problems connecting to Gen X men, though. So Welch’s, the world’s leading maker of Concord and Niagara grape-based products, turned to an unexpected partner to rebrand its core lineup.

Barton F. Graf is best known for ads that blend the late-night sensibilities of Adult Swim and David Lynch, promoting brands like Brinks Home Security and Little Caesar’s while challenging casting directors to find some of the world’s strangest-looking people.

The agency may seem like an odd match for Welch’s, but it makes the most of an opportunity to turn those fruit clusters into liquid via old-school blunt force trauma.

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