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NEW YORK Kraft Foods has awarded another large assignment to mcgarrybowen, sources said. This time, the iconic Oscar Mayer business moves to the shop’s office in Chicago.
Kraft spent slightly more than $80 million on Oscar Mayer ads last year and $23 million supporting the brand in Q1 ’09, per Nielsen.
One of Kraft’s billion-dollar-selling brands, the business has been at WPP Group’s Ogilvy & Mather in Chicago for nearly two years.
Reps at the client and shops involved could not immediately be reached for comment.
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