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AUSTIN, TEXAS Omnicom Group’s GSD&M Idea City has expanded its BMW assignment, with the automaker naming the shop here as its lead global agency for duties previously shared among various resources.
BMW’s first global work via GSD&M will use the central theme “Joy” and it will be adapted across all media worldwide including the Internet, car shows and events, the client said today.
That work rolls out in Europe this summer and hits the U.S. in early 2010.
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