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NEW YORK Airwalk will use artists and athletes in a print and social media campaign, titled “We are Airwalk,” which the shoemaker hopes will promote skateboarding’s accessibility in trying economic times.
The campaign highlights members of indie rock band The Monthlies, and athletes Andy Macdonald, Rodney Jones and Anastasia Ashley in environmental and studio settings — a nod to the sport’s influence on music, fashion, art and film.
“The campaign is really focusing on athletes and who they are,” said Bruce Pettet, CEO of Denver-based Airwalk.
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