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PARIS Leo Burnett is launching a Paris-based retail marketing practice in Western Europe under the Arc brand.
Marketers have yet to sign up for the new initiative, although a source said that “numerous clients have expressed interest” and Arc executives are presenting capabilities to clients like Petit Navire, Kellogg and Procter & Gamble.
“Our shopper marketing experience was crafted and continues to evolve working alongside clients that pioneered the discipline like P&G, Kellogg, McDonald’s and Coca-Cola,” Nina Monahan, retail managing director, Western continental Europe, said.
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