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NEW YORK The UPS Store has launched an ad campaign that utilizes computer-generated imagery, touting the shipping company’s small-business services.
The integrated ad campaign uses visuals that take consumers to a cardboard world where the UPS Store helps small-business owners succeed. It was created by ad agency Doner, Southfield, Mich., with creative components by Psyop and Elias Arts.
A 30-second TV spot called “Gladiator” kicks off the effort, followed by a radio, print and online push. Print ads will appear in publications including Fortune Small Business and Martha Stewart Living.
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