Yana Polikarpov, Brandweek


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    Chanel No. 5 Celebrates in Style

    Brand Marketing

    NEW YORK Chanel has launched several initiatives to commemorate the anniversary of the debut of its legendary No. 5 perfume on May 5, 1921. Along with new ads, the main […]

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    Disney Characters Grace M&M’s

    Brand Marketing

    NEW YORK Consumers can now order a special selection of M&M’s featuring nine Disney themes, via a deal between candy maker Mars Direct and Disney Consumer Products. The candies are […]

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    Burger King to Beef Up 2010 Ad Budget

    Brand Marketing

    NEW YORK Fast-food chain Burger King plans to increase its U.S. advertising spending, but not until next year, in order to communicate value offerings, marketing promotions and to support the […]

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    Corporate America Emphasizes Sustainability

    Brand Marketing

    NEW YORK The results of a new survey show that when it comes to investing in sustainable business behaviors and programs, more than half of corporate marketers and communicators believe […]

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    Got Milk? Invites Latinos to ‘Drink Well. Live Well’

    Brand Marketing

    NEW YORK Got Vitamin D? The Milk Processor Education Program (MilkPEP) plans on asking Hispanic consumers this very question. As part of its new outreach, the organization has dubbed spring […]

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    UPS Store Touts Small-Biz Services

    Brand Marketing

    NEW YORK The UPS Store has launched an ad campaign that utilizes computer-generated imagery, touting the shipping company’s small-business services. The integrated ad campaign uses visuals that take consumers to […]

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    You Kin’ Create Dunkin’s Next Donut

    Brand Marketing

    NEW YORK Dunkin’ Donuts is looking to create its next donut and has asked consumers to pitch in. The coffee chain has kicked off an online contest, dubbed “Create Dunkin’s […]

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    Caribou Coffee Taps Colle+McVoy

    Brand Marketing

    NEW YORK Caribou Coffee, the second-largest coffee house operator in the U.S., has tapped Colle+McVoy as its new lead agency. Based in Minneapolis, Caribou has 415 company-owned and 80 franchised locations […]

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    Banana Republic Tells ‘City Stories’

    Brand Marketing

    NEW YORK Banana Republic has tapped nine musicians to tell its “City stories” this spring. The new ad campaign will feature Grammy-nominated artists such as Sara Bareilles, Tommy Torres and […]