Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK From Jell-O to the juice aisle, “superfruits” have been all the rage for the past couple years. Now, liquor brands are increasingly getting into the act with the launch of Bacardi’s Dragon Berry flavored rum this month.
Superfruits, like acai and pomegranate, are known for their high antioxidant levels and nutrients. Bacardi is the first to add dragon fruit to a spirit. Others like Van Gogh Vodka have added pomegranate.
Bacardi’s new spirit is meant to target the general market as well as multicultural male consumers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in